Electrolux

2009 - 2012

 

Responsibilities

Wireframes and Documentation, Information Architecture, Flow diagrams.

 

Project Description

www.electrolux.co.uk

I worked on a project to completely redesign the experience of the Electrolux brand website, this is currently being rolled out to 50 countries across Europe. 

Key to this project was supporting consumers when choosing their appliances, through easy navigation and supporting inspiration content. Navigation was improved using faceted filters, and reconfigured categorisation, supported by improved display of product details.

As part of an ever evolving team, I was the one constant UX presence on this project, from beginning to end. I attended initial research sessions, and found these invaluable when starting to design. I helped to create a new Information Architecture, to assist browsing to products, and was ultimately responsible for the delivery of a hugely detailed, 300 page, wireframe specification document.

I was involved all parts of this project but had a particular focus on creating a customer support area, providing access to things such as troubleshooting, manuals and product registration, this area has helped to achieve a 10% drop in customer support calls since it went live.

Improvements and releases of the site continue, I was recently involved in the introduction of eCommerce elements to the site.

Final Product

Homepage

Homepage

Filtering

Filtering

Product Detail Page

Product Detail Page

Support & Self serve

Support & Self serve