UX Lead, Wireframes, Information Architecture, Flow diagrams, Sketches.


Project Description

N.B - this version of the site is no longer live.

I was the Lead Experience Designer on this BIMA and Webby award winning project for a new London based delivery service. Hubbub provides an easy way for customers to order groceries from a variety of high quality independent shops all in one place, with Hubbub doing all the leg work.

When designing the experience for Hubbub it became clear that it was important to provide support for 2 different types of customer behavior, the first being the customer who is familiar with a supplier, and wants to shop from them as they would if shopping on the high street. The second is where the customer wants to browse in a more product focused way. Browsing via product, is a more familiar grocery shopping pattern, focused categorised products. reminiscent of patterns established by the likes of Tesco and Sainsbury's. Existing patterns were a key jumping off point for this project, while the over all experience is fairly unique, we wanted it to feel familiar to people who are already using online grocery shopping.

This project was one of my most successful to date, being nominated for 2 BIMAS, Wining one BIMA in 2010 and being named as an Official Webby Honouree in 2011.

The site continues to go from strength to strength, in a recent update, I designed a new method for customers to shop by a selection of inspiring and tasty recipes, the customer can quickly, and easily add all the products they need to their basket. i created rapidly iterated sketches, to detail the layout and behaviour of this functionality, which were used by the visual designers at Head to design new pages.


Cover Thumbnail Image: English Apple Season is here - Creative Commons Flickr


BIMA Awards 2010 - Winner & Finalist


Webby Awards 2011 - Official Honoree