2008 - 2011
Wireframes and Documentation, Information Architecture, Flow diagrams.
I was the Lead Experience Designer, engaging with clients and stakeholders at regular checkpoints in this large and complex site design.
Humanic, is one of Europes leading shoe retailers, based in Austria, with stores across Germany, Austria and Eastern Europe. Prior to our engagement Humanic had no eCommerce offering. The key challenge was, how do you present 30,000 products and make it easy to browse and explore? I created a faceted navigation, allowing customers to filter results down, by product features such as, size, shape, colour and brand, to a more easy to digest number.
Working closely with the visual designers at Head we decided that we wanted to highlight the importance of the product details page experience, and recommend the introduction of large and high quality imagery, to give the customer a real feel for the shoes.
The Humanic eCommerce store quickly became their Highest revenue earning store, with over 70,000 visitors in just the first week of launch.
Since 2008, as part of an on going relationship with Humanic the site continues to evolve with recently implemented changes to improve visibility of key elements such as shopping cart and search. I have also been working on creating an exciting and unique cross channel experience, due to launch shortly.